The Hedonic Threadmill
In the scientific study of happiness, a particularly interesting finding is that people quickly adjust to new-gained wealth - even major increases in income or life quality have only a passing effect on your basic happiness level. Lottery winners are in heaven for a month or two, and then it's back to feeling averagely happy (or unhappy) again.
This universal phenomenon is called the hedonic threadmill. The hunt for happiness is a futile endeavour, at least if the goal is to become happy. We think that happiness will be ours when we have a private jet plane, but once we get it, the goalposts move once again, and we realise that true happiness comes only when we have two personal jet planes. And so on.
Interestingly, according to Daniel Nettle's book Happiness: The Science Behind Your Smile
On a side note, Denmark - a puny yet curiously wonderful nation of which I am a proud member - has recently been found to be the happiest country in the world. It must be all those girls biking around in summer dresses.
See my review of Nettle's book on happiness.
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